Jeep Food Ride is produced by the Bad Axe Foundation, a recognized 501(c)(3) public charity.

Donations Accepted Anytime Below!

The 2026 Jeep Food Ride is scheduled for Saturday, December 19th, 2026

Welcome to the registration for the Jeep Food Ride. Registration is free and easy and enables us to run the evening smoothly. You will need to register each Jeep you are bringing separately if you have more than one Jeep in your group!

The need for help for the hungry in our communities never takes a year off! Make the drive and join us for the lighted parade and food donation. This ride is conducted in conjunction with Rotary Lights, La Crosse. There is no monetary admission but donations are welcome. We do require at least two (2) full grocery bags of non-perishable food per adult on your Jeep. Three (3) full grocery bags or more is appreciated!

Can't make it on the 19th? Not a Jeeper? You can still donate below and help us reach our 2026 goal of 8000 food items. Your monetary donation will be applied when we shop in bulk for the food we'll be donating. On average, with current inflation, $2.00 = 1 food item.

Space is limited to 45 Jeeps! Please do not complete this registration unless you are sure you can attend! Thank you for helping us help the hungry! We'll see you on December 19th, 2026!

New Host Location For 2026

Jeep Food Ride is excited to announce our new host location and sponsor, Dahl Automotive.

The Dahl family legacy in La Crosse began in 1915 when Harry and Chet Dahl expanded their father Andrew's regional Ford Model T business into the city. Now a fifth-generation enterprise, Dahl Automotive operates the fifth-oldest continuous Ford dealership in the United States and runs the Dahl Auto Museum in downtown La Crosse. Alongside their business growth, the family is highly regarded for its multi-generational community philanthropy. Through corporate initiatives like the annual "Lube-A-Thon" fundraiser and campaigns like "Subaru Share the Love," Dahl Automotive routinely donates tens of thousands of dollars to crucial local organizations, including the La Crosse Area Family YMCA and the Family and Children’s Center to aid child abuse prevention. They further cement their civic impact through the Dahl Family Foundation, which provides grants supporting humanitarian aid, education, the arts, the homeless, and Scouting America.

We are humbled to have the support of such an amazing organization and family. Please note we will be decorating Jeeps at the Dahl Subaru facility, entering from the 3rd Street side through the service bay entrance.

Our 2026 Goal - 8000 Food Items!

Our 24th year continued the tradition of success. Establishing our event as a 501(c)(3) public charity increased donations from our sponsors, the community, and our friends at Oktoberfest. We were able to donate over 9300 food items to the Coulee Region's hungry. The meter directly below shows the cumulative progress from all groups for 2025.

Please note: We are all feeling the effects of inflation, and a dollar doesn't go as far as it used to. At Jeep Food Ride, we only purchase staple items, including canned fruits and vegetables, soups, cereals, baking goods, pasta, sauces, and other essentials. When we started Jeep Food Ride, each food item we purchased cost less than $1, on average. In 2025, that cost averaged out to about $2 per food item. Every food item and every dollar makes a difference - no donation is too small, and every donation is appreciated!

Jeep Food Ride is now a Bad Axe Foundation event! We are a recognized as a 501(c)(3) public charity. Your donations to Bad Axe Foundation and its events, including Jeep Food Ride, are tax-deductible. This recognition affirms the charitable mission at the heart of everything we do.

Total Donations For 2025

Donation Totals By Group

Our partnership with Oktoberfest USA is a big piece of our success. The combined contributions from the past and present Festmasters, Mrs. Oktoberfests, Royal Family members and Grenadiers make a big impact.

Thank You To Our 2025 Sponsors

We need sponsors just like you to help us make the biggest impact!
Contact us today or donate below to become a sponsor and help us help the hungry!

Gingerbread Level ($500+)

		Justin & Kate Smith Gary & Theresa Rudy
	William & Karen Loewenhagen

Tinsel Level ($250+)

Ornament Level ($100+)

In Kind Sponsors

Still Have Questions?

Visit our About Us and FAQ pages. Please note these links will open in a new window.

Registration For the Parade, Meal, and/or Donation

Jeep Food Ride is a free event. We do not charge an admission fee to attend. All we ask is that you bring the equivalent of a minimum of three (3) full bags of non-perishable food per adult in your Jeep to participate in the Jeep Food Ride.

If you wish to make an additional monetary donation, we will add your donation to our bulk shopping the before the ride to be donated during the parade.

Note to Oktoberfest USA Donors: Be sure to select your group below so you are credited properly in the competition.

For monetary donations of $50 or more, you'll be entered to win your choice of a local restaurant or a Visa gift cards.

$50 = 1 entry, $100 = 3 entries, $200 = 7 entries, above $200 scales appropriately.
You may opt for a gift certificate to Time Out Tavern (for locals) or a VISA gift card (outside La Crosse area). Certificate value will be at least $200.
When making a donation of $50 or more, you'll need to select your choice
Donors of $100 or more will receive sponsor recognition

Please select the box(es) below that apply. If you select either the Parade or the Meal, you'll have the opportunity to donate as part of your registration.

I will (check all that apply):

Attend the 6:00 p.m. Lighted Parade at Dahl Subaru [45 remaining]
Join us for a lighted, evening parade to benefit local area food pantries while fostering fellowship and good cheer between Jeepers. You'll need lights to decorate your Jeep.
Attend the 7:30 pm Gathering at TimeOut Tavern [46 remaining]
Join us at TimeOut Tavern in La Crescent after the parade. TimeOut Tavern has a variety of food and beverages to warm you after the ride.
Make a Donation Only
If you are unable to join us for the ride or are not a Jeeper, but still want to help, select this option to only make a donation.

Driver Details

• All drivers must have a valid Driver's License.
• All Jeeps must be registered, insured and street-legal in the state of registration.
• By submitting this form you certify that the driver and Jeep meet these requirements.

Name

Address

Cell Phone Number

Yes, it's okay to send me text messages including order confirmations, updates, event reminders, and event information. Message frequency varies. Message and data rates may apply. Reply HELP for help, STOP to cancel. View our terms of service & privacy policy.

Date of Birth (must be 16)

Age should be 16 or greater as of December 16th, 2023

Total people in your Jeep, including you:

Jeep Details

Jeep Model

Jeep Year

I will come to TimeOut Tavern

We appreciate your donation and would love to have you join us at Time Out Tavern around 7:30-ish. Please check this box if you will attend Time Out Tavern so we can plan properly.

Release of Liability

In consideration of being permitted to participate in any part of this event, I HEREBY RELEASE all personal, trail guides, land owners, support staff, supporting organizations, parent
corporations, subsidiaries, officers, directors, promoters, sponsors, employees, and agents ("releases") of all liability to me, whether caused by the negligent act or omission of releases or otherwise while I am for any purpose participating in such event. I fully understand that there is some inherent risk associated with this event, including damage to vehicles.

IN ADDITION, I AGREE TO INDEMNIFY AND HOLD HARMLESS the releases from any loss, liability, damage, or cost they incur due to such participation by me and any passengers (including minors) whether caused by releases' negligence or otherwise, and AGREE TO ASSUME FULL RESPONSIBILITY AND RISK for any bodily injury, death, or property damage from releases' negligence or otherwise while participating at this event.

I UNDERSTAND that I will be required to sign a waiver in order to participate in this event.

I have read and agree to the terms above.

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